Hello! I'm Salinah! I studied Food & Nutrition in school and have always been intrigued by the anatomy and wonders of the body. I have a diploma in Hospitality Management and a Dbl Degree in Communications & Media Studies and Public Relations. I love supplements and indulged heavily in the knowledge of naturopathy and the evolvement of natural supplements & how natural products could offer you a better quality of life. I enjoy yoga now since pilates could be a bit rough on me at this age, and i love quiet time alone when possible. I am a mother of a teenage boy and my family is big. I am continuously learning and hope I could pass goodness around through our product collection. Thank you for reading till this point and I hope to connect with you during our popups or social media. ;) xoxo, Salinah

"Hey! You are here and thank you so much for getting to this part of the site to get to know me!

I have always considered my life to be surfing on waves; sometimes riding on the high waves and some days enjoying the beautiful gift of nature gifted by the Al-Mighty.

I have a good childhood, similar to most; with schools and getting a job. I have lived six good years in Italy and Portugal and a bit of time in the States. Over those years, I have realised that Singapore could do a lot more in the creative economy - especially about the society appreciating the handmade industry.

In 2012, I started Simply for Love with my sister, with some supplies in our mom's craft cabinet. We became the Team Captains of Etsy Craftivist Sg and hosted craft parties, organised Christmas markets and popups for the local makers in Singapore from 2012 to 2023. It had been a great run, especially meeting so many talented and creative makers and artists in Singapore.

In 2018, I had to undergo surgery that ultimately led to the birth of Twisted Dua. I have always been fascinated with the human anatomy and nutrition. It seemed like this path is just the right one to be one at that time. Of course, there was a lot of research, self-learning hours and many many hours of trials and formulations.

I always have a thirst for knowledge, on herbalogy, aromatherapy, nutrition and overall on health and wellness. I love watercolour, calligraphy, poetry and cats.

If you are still reading, wow! Thank you so much! Drop a line or come say when we run popups so we can connect! Thank you for getting to know me a little bit and I hope to get to know you too!"

xoxo, Salinah

My first brand, making premium felt flowers, craft workshops, mall props and other commissioned projects. 

We have been involved in many local events, popups, schools, and malls as a local maker, craft instructors, mall-prop makers, craft kit suppliers and popup organisers.